Google rebrands for the mobile world with colourful new logo
Google has rebranded, unveiling a more colourful logo design that changes depending on whether a consumer is using desktop, voice or mobile search.
The primary logo still reads ‘Google’ in multicoloured letters, but has changed to a simpler, sans-serif custom font on desktop search.The aesthetic is noticeably childlike, possibly in reference to Google’s new parent company, Alphabet. The holding page for Alphabet features alphabet blocks.
As well as replacing the main search engine logo, Google has scrapped the blue, lower case ‘g’ for mobile, and replaced it with a more colourful version. There’s also a matching mic icon for voice queries.
The rebrand is intended for a world where users might be accessing Google’s services on a host of devices like smartwatches and other small, smart devices.
The designers wrote: “Users now engage with Google using a constellation of devices, and our brand should express the same simplicity and delight they expect from our homepage, while fully embracing the opportunities offered by each new device and surface.”